Clarisse Daniels On All Things Whyte & Mackay
1 minute read
Introduction by: Peter Marshall
It’s been a while since we last interviewed Clarisse Daniels, Whyte & Mackay’s Regional Director,Travel Retail EMEIA & Americas. We more than make up for it here in an all-encompassing video on everything the business is up to. From Whyte & Mackay’s 3D strategic approach to launching important new products next week at TFWA; from purposeful storytelling to sustainability; from the changing market dynamics in China to creating new markets. “We go where the fishes are”, she says, reflecting the agile mindset of the business. Other topics covered run from data to digital; from tariffs and Scotch pricing to brand ambassadors and retail drivers; from perception of Travel Retail “clutter” in Scotch to an impassioned statement of the importance of Single Malts as a standalone category. And, of course, Travel Retail exclusives! It’s all to be found in this fast-moving interview.
