Opinion
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Why Does Travel Retail Keep Meeting Chinese Travellers Too Late?
Introduction by: Peter Marshall Well, the headlines you read look reassuring enough: China handled 185 million cross-border movements in Q1…
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Do travel retailers fully appreciate the smoke-free dynamic? By: Peter Marshall
Introduction by: Peter Marshall Travel retail has embraced the language of “smoke-free” and “next-generation”, but the numbers suggest the shift…
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Avolta’s Financial Year Results: Is Contraction In North America Set To Last? By: Luke Barras-Hill.
Introduction by: Peter Marshall Last month, Avolta announced its full-year 2025 results. Core turnover grew 5.9% year-on-year to CHF 13,720 million*…
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Champessco: Peter Marshall’s “World’s First Champagne–Prosecco Hybrid” Bubbles Over Travel Retail (Sort Of). By: Chloé Corker.
In a move that has left oenophiles clutching their flutes, TRunblocked.com’s Founder and Chairman Peter Marshall has just announced the launch of the world’s…
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Brown-Forman and Pernod Ricard: Is it Heritage United and Spirits Elevated? And Better For Whom?
Introduction by: Peter Marshall For years, a Pernod Ricard/Brown‑Forman merger has been the drinks industry’s favourite bar‑talk fantasy. Now both sides…
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The Chinese New Year Illusion: Crowded Terminals May Make Recovery Visible. They Do Not Make Conversion Automatic.
Introduction by: Peter Marshall Chinese New Year 2026 delivered the headline the industry wanted: Chinese travel is back, traffic is…
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Overexposed To Fragile Travel Retail, Can Estée Lauder Repair At Speed?
Introduction by: Peter Marshall Arguably, Estée Lauder’s troubles are now a case study in how this beauty powerhouse misread structural shifts in China…
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Travel Retail’s Promotional Problem
Introduction by: Peter Marshall Shoppers don’t respond to promotion presence. They respond to the perceived value gap. And travel retail…
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Travel Retail: Conversion Driver or Conversion Dead Zone? Why Travel Retail Must Design for Effortless Exploration.
Introduction by: Peter Marshall I thought this a particularly appropriate and sharply insightful feature by Garry Stasiulevicuis, Managing Director Shelftrak,…
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2025: The Year “The Chinese Shopper” Died. Why Travel Retail must stop asking: “Is China back?” and start asking: “Which China Are We Building For?” By: Subramania Bhatt
Introduction by: Peter Marshall For most of 2025, global travel retail kept circling around the same question: “Is China back…