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TFWA 2026 Unplugged: That Was The Week That Was.
So, another TFWA has passed. I shall not dwell on the usual platitudes about networking, catching up with old friends,…
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TFWA 2026 Unplugged: That Was The Week That Was.
So, another TFWA has passed. I shall not dwell on the usual platitudes about networking, catching up with old friends, new learnings, etc. Last week provided all of that, and more. It was a very good event, very well organised, with excellent communications from the TFWA team. And it was…
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The Chinese Traveller Algorithm Part 2: Who Makes The Final Cut? By: Subramania Bhatt.
Introduction by: Peter Marshall Chinese travellers are not abandoning Xiaohongshu, Douyin or travel apps. What they are now doing is adding AI on top – and that changes what gets chosen. In this second part of his Chinese Traveller Algorithm series, Subramania Bhatt uses the new China Trading Desk survey…
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Beyond The Humidor: Davidoff’s Vision For Luxury Cigars In Travel Retail
Introduction by: Peter Marshall Few houses in travel retail carry a founding date on their shopfront and mean it. Oettinger Davidoff’s 2026 activity so far has been busy: a Davidoff of Geneva since 1911 shop landing at LAX, a year of hard data behind Davidoff Voyager’s Selection, activations queued from…
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Granularity Game: Rufus Parkinson, Managing Director Global Travel Retail, William Grant & Sons, on Targeting Travel Retail’s Next Growth Phase
Introduction by: Peter Marshall In this one-to-one, wide-ranging interview, Rufus offers a clear-eyed view of a spirits business facing volatility, price pressure and a more fragmented traveller than ever. Here he discusses the resilient growth opportunities he still sees across Asia Pacific, the need for sharper consumer segmentation and advocacy,…
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From Sampling to Storytelling: Inside William Grant & Sons’ Global Brand Ambassador Playbook.
Introduction by: Peter Marshall In the high-pressure theatre of global travel retail, the brand ambassador has become far more than a sampler with a tray and a target. At a time when airport passengers are time-poor, digitally distracted and often frazzled before they even reach the shop floor, the human…
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William Ovens on Ian Macleod Distillers’ Drive For Standout in Global Travel Retail
Introduction by: Peter Marshall Two years ago I greatly enjoyed visiting Edinburgh Gin’s new distillery shortly after it opened – an exciting development discussed in a previous interview with William Ovens, Head of Global Travel Retail & Private Clients at Ian Macleod Distillers. More recently, I was privileged to become the first travel-retail focused…