-
Airports & Travel Retailers
Travel Retail’s Paradox: If Staff Influence 61% of Purchases, Why Are We Still Underinvesting in Them? Melvin Broekaart Interviewed.
Introduction by: Peter Marshall For years, travel retail has invested heavily in marketing campaigns, premium shopfits and ever-expanding product portfolios.…
Read More » -
-
Founder's Choice
Watch Now
Popular Blogs
-
Airports & Travel Retailers
Travel Retail’s Paradox: If Staff Influence 61% of Purchases, Why Are We Still Underinvesting in Them? Melvin Broekaart Interviewed.
Introduction by: Peter Marshall For years, travel retail has invested heavily in marketing campaigns, premium shopfits and ever-expanding product portfolios. But is the sector underinvesting in its most commercially powerful asset – the frontline employee? In conversation with TRUnblocked.com’s Colleen Morgan, Melvin Broekaart, co-founder of Narraid – a platform built…
-
Blog
Looking At Heaven Hill Brands. Salvador Blanco, Managing Director Global Travel Retail, Interviewed.
Introduction by: Peter Marshall As Heaven Hill Brands builds a dedicated global travel retail structure for the first time in its history, the company finds itself entering the channel at a moment with both opportunities and challenges. Against a backdrop of shifting consumer behaviour, price pressure and intensifying competition in…
-
Airports & Travel Retailers
Travel Retail’s Promotional Problem
Introduction by: Peter Marshall Shoppers don’t respond to promotion presence. They respond to the perceived value gap. And travel retail has got it wrong. If you walk through almost any major airport store today, you’ll see it instantly: red tickets everywhere (or yellow, depending on the market). “Special Offer”, “Save”,…
-
Airports & Travel Retailers
Burgas Airport: Part 2 Of How Fraport Bulgaria Has Raised the Bar for Regional Airports
Introduction by: Peter Marshall Following our film on Varna Airport, this 4 minute film on Burgas Airport completes our perspective of the two gateways to the Black Sea Coast. Both may appear similar in design, but there are some significant differences – not least in the passenger profile at Burgas, matched…
-
Blog
Welsh Whisky Comes Of Age: Penderyn Distillery Makes Its Boldest Statement Yet
Introduction by: Peter Marshall The driving force behind the Welsh whisky renaissance, Penderyn Distillery is marking St David’s Day, today, with premium launches that signal a defining moment not only for the brand – but for Welsh whisky itself. Against a backdrop of sustained pressure across the global spirits sector,…
-
Blog
The Many Reasons To Attend ASUTIL 2026
Introduction by: Peter Marshall This year celebrates ASUTIL’S 25th anniversary. According to ASUTIL President, Enrique Urioste “the celebrations will honour the people and partnerships that built ASUTIL, but they will also highlight the association’s evolution into a more data-driven, strategically engaged organisation. We want to recognise the legacy while showing…