Penderyn’s New Distillery In Swansea Marks Major Milestone For The Company
Intoduction by: Peter Marshall
This is a video exclusive where I recently had the opportunity to film the brand new distillery and talk to Stephen Davies, CEO, Simon Roffe, Business Development Director and Neil Quigley, Chief Operating Officer. All are so proud of this impressive site and rightly so. Stephen talks us through the importance of this third Penderyn distillery – it effectively doubles their annual capacity – the DNA of the business, its rich history as well as development plans for the future. Simon focuses on the dramatic growth that Penderyn brand has enjoyed in Travel Retail, the market opportunities and, of course, the new product launches which will feature in Cannes next week. Neil takes us through a 2 minute video of the customer experience tour – and it really is something altogether different.
And this is the point. As a business Penderyn punch above their weight and market themelves very differently and effectively to underpin the uniqueness of their Welsh-produced whisky. It helps that their whisky product range tastes so good, too.
