Nestlé International Travel Retail Delivers on Ambition. Frédéric Porchet, GM, and Aura Sánchez, Global Head of Marketing, Interviewed.
Less than a minute
Introduction by: Peter Marshall
If there is one thing that you can state about Nestlé International Travel Retail, it is that the company never stands still. Since the launch of their strategic retail roadmap, ACT (Attract, Convert Thrive) last year, NITR has really moved the dial in travel retail. The KitKat/Formula 1 partnership has motored, and will continue to motor, into other airports with KitKat’s highly successful, standout and immersive activation platform. And, as you will see from this exclusive video on Trunblocked.com, there are a number of exciting new product introductions featured from KitKat and After Eight as well. And we are only half way through the year! Cannes awaits!
