SKROSS Unplugged: The Adaptor Brand That Refuses To Stay In The Box. Sam Gerber Interviewed.
Less than a minute
Introduction by: Peter Marshall
Ask almost everyone what Skross does and they’ll say one word: adaptors. That’s precisely the box that Managing Partner, Sam Gerber, is now determined to break out of with the range of products within Skross’s portfolio. And behind the plugs and power banks sits a bigger ambition – to turn travel essentials from a grudging need into a genuine basket builder that retailers want to back.
But, as we know, there’s a simple truth on the shop floor: every square centimetre is contested and there are too many cheap, non-compliant copycats that crowd the shelves. I sat down with Sam to talk hero SKU’s, storytelling, new branding and the hard commercial case. No spin, just the growth story, unblocked.
