William Grant & Sons: Rufus Parkinson, Managing Director Global Travel Retail, Interviewed.
1 minute read
Introduction by: Peter Marshall
This is our first, and striking, interview with Rufus Parkinson, and it’s comprehensive. In what we all recognise as difficult market conditions, we talk about William Grant & Sons’ resilience as a family-owned business and whether there are green shoots in global travel retail. Are consumers trading down and does a high-end offering now align with the evolving needs of shoppers and retail partners?
Moving onto the brands, we cover Glenfiddich’s exciting major partnership with Aston Martin, learn more about Famous Grouse and highlight the continued success stories that are Hendrick’s and Silent Pool.
William Grant & Sons understand what it takes to drive desirability in global travel retail through innovation and brand experiences. Speaking to Rufus, you see why.
