This is a very open and candid interview with Frédéric, a highly personable industry leader whose market understanding and vision commands attention. The title of the interview may be long, but it is because it is so rich in content and should definitely be viewed to the end.
It embodies all that Nestlé represents in terms of the company’s ethos, its product dynamics, brand investment and the continued mission for sustainable actions. We also bring you updated news of the 3 year, global exclusive KitKat collaboration with Formula 1 – now the Official Chocolate Bar of F1. This collaboration is the first of its kind in global motorsport.
And there will, of course, be another series of major brand announcements in Cannes. Get Ready…..
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