The IQOS Boutique At Terminal 1, Dubai International Airport. Championing A Smoke-Free Reality.
1 minute read
Introduction by: Peter Marshall
This is the third video in the series of short films recently recorded at DXB T1 recently. And here we feature the standout boutique from Philip Morris International, who continue their quest in leading the transformation of a smoke-free reality.
As you will see from the 1 minute video, at this well located IQOS boutique within Dubai Duty Free’s Concourse D presence, PMI offers their wide portfolio of smoke-free alternatives for legal age consumers, including heated tobacco, vapes and nicotine pouches – IQOS, VEEV and ZYN respectively. The message is clear and educative: all provide adult smokers with better choices than continued smoking. The boutique also features a guided trial room, where legal age consumers can explore these alternatives with the support of IQOS experts.
As you know, earlier this year PMI launched its most advanced device to date – the IQOS Iluma i – which is available at the boutique. A range of accessories is also offered there, to further enhance personalisation. And an engraving service is coming soon, too. Altogether, it is a very well presented and thought-out boutique.
