Salcombe Gin: Setting Sail For Global Travel Retail Expansion. Co-Founder Angus Lugsdin Interviewed.
1 minute read
Introduction by: Peter Marshall
And so to a very special Christmas video. I travelled recently to the beautiful English coastal town of Salcombe, famed for its sailing, sandy beaches and adventure. There I met up with Angus Lugsdin, co-founder of Salcombe Gin, the award-winning luxury gin brand, which has already achieved major listings with Avolta, Lagadère Travel Retail, P&O Cruise Lines and Brittany Ferries.
As an independent player, Angus speaks openly and proudly about the brand – its history, its connection to Salcombe, its provenance, quality and, above all, its taste. The end product is, frankly, a marvel, which converts to 50% conversion after tasting. And the packaging is standout, too.
The company has spent a lot of time building its equity as a luxury brand. What the brand has proven repeatedly in the retail environment is that price is not the primary driver in purchasing decisions for Salcombe Gin. It is the very desirability of the brand – not through discounting – but because customers are buying into British coastal luxury, with a classic gin that represents an exceptional liquid and an aspirational style that makes them feel good about themselves – whether used for personal consumption or for gifting.
And the time is now right for expansion into global travel retail beyond the UK. Salcombe Gin has the capacity and the ambition to deliver and arguably merits the opportunity and the shelf space.
What made the visit extra fun was attending the Gin School, where I selected 16 ingredients to create my very own Christmas Special Gin. More on this for another occasion.
In the meantime, let me take this opportunity of wishing everyone all the very best over the festive season and to a happy, healthy and prosperous New Year. Cheers!
Enjoy the video.
