Peter Dige, Travel Retail Director, Toms Gruppen A/S On How The Confectionery Crisis Has Improved Business Partnerships. And Much, Much More.
1 minute read
It’s great to report that Toms Gruppen’s major travel retail brand, Anthon Berg, is weathering the current storm. Peter Dige is candid about the impact of cocoa beans prices to the business and how the company’s partnerships with retailers have moved positively forward – and closer – as a result of the frank exchanges held based on the commercial realities. Peter believes that things are slowly improving and hopes that prices can reduce in time.
Our interview, of course, covers a lot more ground. For example, more good news for Anthon Berg is that the partnership with Baileys continues to develop and thrive and you can expect more announcements at TFWA Cannes this year. It takes time to launch a brand within the Anthon Berg liqueur range – Kahlua Chocolate and Coffee Temptations showcased in Singapore is just one example. But the beauty of the business is that it constantly strives to innovate, to find new partners and create more choices for consumers to meet their ever-changing needs. This is especially true now for the company’s strategy to develop products for Gen Z.
Innovation also applies to sustainable actions, too. Peter explains some of the developments that Anthon Berg is looking at – not exactly an easy task when you think of the current packaging.
Altogether, it’s a very engaging interview with a very much respected and highly personable individual.
