Penderyn Distillery Goes Global
In this week’s www.trunblocked.com blog, we feature one of the more enterprising, agile and unique businesses within the world of Travel Retail. Penderyn may not be one the major businesses that operate, but it offers a unique range of single malt Welsh whiskies that have achieved a stellar performance over the last two years. It’s a great story and in a very engaging, entertaining and insightful interview with Simon Roffe, Director Business Development, we get a deeper understanding of Penderyn’s strategy and how and why the business has been able to open global doors in challenging times as well as be able to invest in building two distilleries in 24 months.
