Is ShelfTrak What Travel Retail Has Been Waiting For?
During 2023, Pi Insight launched an ambitious project to quantify store execution across 50 airports and 75 stores globally, bringing an entirely new and much-needed data source to Travel Retail.
According to Pi, ShelfTrak provides a platform for brand owners and retailers to access SKU level store data to make informed decisions that improve retail standards and drive shopper engagement. With data related to space allocation, in-store position, placement on shelf as well as price and promotion, Pi states that ShelfTrak provides one source of truth that facilitates enhanced collaboration between brands and retailers.
So, does ShelfTrak actually deliver what the GTR industry so sorely needs? Is it, in fact, the next best thing to Nielsen – finally giving us a tool for robust data and market measurement? This week’s video on www.trunblocked.com is dedicated to finding out and features a remarkable interview with Pi’s Stephen Hillam, Managing Director and Garry Stasiulevicuis, Commercial Director.
