Ian Somerhalder: The Man, The 84 Million Followers And The Brothers Bond Bourbon Brand Launch Into Global Travel Retail.
1 minute read
Introduction by: Peter Marshall
When your interviewee – in this case Hollywood star Ian Somerhalder of Vampire Diaries fame – starts the interview with: “Yeah baby, thanks brother, what’s up man?”, you know you’re in for a wild ride. And so it proved for what is one of the best interviews on TRunblocked.com so far this year.
Brothers Bond Bourbon was founded by Ian, Paul Wesley, his co-star in Vampire Diaries and the highly experienced Vincent Hanna. Such is Ian’s passion for the business, he actually gave up acting. When you meet him, you don’t encounter a glossy Hollywood star, but a man who is completely dedicated to the brand. As you will see, he is still very much the performer, but this is married to his complete hands-on and knowledgeable approach – from all aspects of the distilling process, to sampling and sales. He has been on over 200 flights this year supporting the brand. His clear sense of purpose and vision carries all before him.
The Brothers Bond Bourbon range is all about authenticity, quality, taste (seriously good) and friendship. It is underscored by a passion for regenerative farming that, Ian believes, can revolutionise the world. Already a multi award-winning brand, it is currently with Gebr. Heinemann, who Ian has nothing but praise for, and is set for wider global travel retail expansion next year. GMAX Travel Retail is strongly supporting the brand in our business.
So, hold onto your horses, and enjoy the ride. Here’s the link to the exclusive TRunblocked.com video recorded at TFWA Cannes – as entertaining as it is informative. Brothers Bond Bourbon will be a success story in GTR. Welcome to the family, Ian.
