How Liquid Oats, A Bartender-Created Brand, Serves Up A Delicious Spirit
1 minute read
Introduction by: Peter Marshall
When in Scotland you always somehow think of oats, as in porridge oats. But Liquid Oats is something altogether different. As a vegan liqueur, It’s become the rage in the domestic market in Scotland and creator Fraser McIlwraith of Dark Arts is planning on expanding into new markets, including Travel Retail. He does not possess the sort of budgets that other brands have. In fact all product development and marketing is coming out of generated sales. But persevere he will and this product clearly ‘has legs’.
At Trunblocked.com we like to track trends and pick out brands that merit shelf space for all the right reasons. This is especially true of Liquid Oats, because, as Fraser explains, it is as close to a sustainable product as you can possibly get. It also tastes good.This interview is thoroughly engaging and I hope it registers some interest.
