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Introduction by: Peter Marshall

There is little doubt that Brown-Forman is going places in Travel Retail. 2022 has been an exceptional year for investment, acquisition and expansion. I had the opportunity of catching up with Stéphane Morizet, Marketing Director Global Travel Retail just after TFWA Cannes. This interview really gets under the skin of the business – its DNA – and we cover a great deal of ground in the 15 minute interview – not least the unique launch of Jack Daniel’s American Malt Whisky – a first for the business and exclusive to Travel Retail, where Brown-Forman’s commitment remains absolute. The video makes for a compelling view.


Peter Marshall

Founder: Arts
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