Brown-Forman
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Blog
Brown-Forman and Pernod Ricard: Is it Heritage United and Spirits Elevated? And Better For Whom?
Introduction by: Peter Marshall For years, a Pernod Ricard/Brown‑Forman merger has been the drinks industry’s favourite bar‑talk fantasy. Now both sides…
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Leadership, Diversity & Impact: The WiTR+ Way. Sarah Branquinho and Gerry Munday Interviewed.
Introduction by: Peter Marshall As travel retail reshapes itself in an increasingly digital world, one network is ensuring women remain…
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The Scotch Whisky ‘Downturn’: The Bad, The Complex, And The Case For Genuine Optimism
Introduction by: Peter Marshall Scotch value sales and profits are suppressed near-universally. But dig a little deeper and Scotch is…
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American Single Malt: Why The Emergent Category Deserves To Be On Travel Retail’s Radar. By: Kristiane Sherry
Introduction by: Peter Marshall Innovation, tradition and hard-fought recognition – American single malt has already been on a long journey,…
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Caroline Buisson on Gender Equity and Women in Travel Retail
Introduction by: Peter Marshall “By advocating gender equality, we can create a more equitable and diverse industry for future generations”.…
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Brown-Forman In Profile David Rodiek, VP and Managing Director GTR , Interviewed
Introduction by: Peter Marshall This week on trunblocked.com we are delighted to feature another major profile on one of the…
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Greenwashing In The Drinks Sector Opacity Of Drinks Sustainability By: Kristiane Sherry
Introduction by: Peter Marshall As we all know, environmental sustainability is the buzz phrase of the moment across the drinks…
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Brown-Forman’s Super Premium Strategy An In-Depth Interview With David Rodiek
Introduction by: Peter Marshall This week the USA celebrates Independence Day, so what better timing than to publish a feature…
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Brown-Forman: A Unique Business Dynamic
Introduction by: Peter Marshall There is little doubt that Brown-Forman is going places in Travel Retail. 2022 has been an…
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TFWA Cannes 2022: The Good And The Not So Good
Let me start by saying that there was far more good than bad this year. TFWA got the tone exactly right.…