This is an unmissable interview with Gwilym, in conversation with Kristiane Sherry. It provides real insights into how William Grant & Sons develop their business in Travel Retail and the importance that this channel represents to the company. Their approach is highly targeted, tracking existing and future growth areas and matching brands and investments accordingly.
This is the first of a two-part, thoroughly engaging interview that straddles the New Year, with topics covering the post Covid recovery, whisky hot spots, targeting Indian consumers, William Grant & Sons’ burgeoning shop-in-shop activations and, of course, the latest product launch from the Balvenie Stories range: the Balvenie 12 Year Old Golden Cask.
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