Willam Ovens, Head Of Global Travel Retail, Ian Macleod Distillers, Interviewed. “We Can’t Wait For Things To Suddenly Right Themselves. We need To Be Proactive”.
1 minute read
Introduction by: Peter Marshall
If you wanted to describe in one sentence what this interview with William is all about, the above title says it all. William may be softly spoken, but there is a steely, determined feel about what Ian Macleod Distillers has actioned over the past 12 months. “We are all feeling it and we have to adapt. We have taken a proactive approach, making significant changes in all respects – in line up, product propositions and price points”.
Interviewed at TFWA Cannes, he covers the introduction of the 5 new products that speak to the family-owned business’s determination to innovate and grow in the travel retail channel. The company’s recent investments behind the new Rosebank, Edinburgh Gin and Laggan Bay Distilleries further serve to underpin Ian Macleod’s desire to stay in – and ahead – of the game. Where others are cutting back or consolidating, Ian Macleod is building for the future, showing the art of what is possible in challenging times.
It’s a great conversation.
