What Lies Behind? L’Oréal Travel Retail Asia Pacific Reveals Its ‘Shopper-tainment’ Vision For Airport Beauty.
1 minute read
Introduction by: Peter Marshall
Every year at TFWA Asia Pacific L’Oréal Travel Retail Asia Pacific’s pavilion never ceases to amaze. And this year was no exception. This 90 second TRunblocked.com video encapsulates just how the company is going all out for ‘Shopper-tainment’ concepts that will help attract and drive more passengers to purchase. So, whether it is brand discovery from Kérastase, Takami, CeraVe, Valentino or Prada, premium beauty pampering from Lancôme, a men’s barber and ladies hairdressing zone, a chillax airport lounge, with fragrance-inspired cocktails and scented coasters to match, it’s all here.
There’s even a Skin Mist Pod, which offers a quick skincare reset tailored to each individual.
It’s all about different, immersive experiences that deliver beauty and entertainment in one. Add to this the recent pentarchy activation for the eye-popping YSL Beauty Light Club at all Singapore Changi Airport’s terminals, involving Changi Airport Group,The Shilla Duty Free, Grab, Meta, Krisflyer, UOB and – an important first – the Economic Development Board Singapore, are we now seeing a real transformation of what the future of travel retail will look like?
