THE DIFFERENCE IS… DAVIDOFF. JEAN-CHRISTOPHE HOLLAY INTERVIEWED.
1 minute read
Introduction by: Peter Marshall
This is TRunblocked.com’s first interview with Jean-Christophe, Oettinger Davidoff’s Head – Partner Markets & Duty Free EMEA/Americas, which was recorded earlier this year at TFWA Cannes.
The company is enjoying continued success in the Travel Retail channel, which represents a very significant percentage of its overall sales. This interview covers the reasons for the brand’s growth, the diverse range that Davidoff now offers, the smart targeting that caters to different consumer preferences and budgets and the new opportunities that lie in the inflight and cruise line sectors. There are also new product lines being showcased.
He identifies a clear shift of thinking amongst airport travel retailers as to where their humidors should now be sited in store, given the reality that cigar buyers positively increase the average basket size.
And then there’s ‘The Difference’ campaign – a major statement that serves to reinforce the pedigree, the quality and uniqueness of the brand.
All this and more in an absorbing video that underpins the reasons why Oettinger Davidoff and the Davidoff brand lead the field.
