Pernod Ricard
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Blog
Absolut’s Cultural Drive Feels Hit And Miss. Will The Latest Andy Warhol Partnership Cut Through?
Introduction by: Peter Marshall There’s a compelling rediscovery story here. But is Absolut getting it right with its latest limited…
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Blog
Greenwashing In The Drinks Sector Opacity Of Drinks Sustainability By: Kristiane Sherry
Introduction by: Peter Marshall As we all know, environmental sustainability is the buzz phrase of the moment across the drinks…
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Blog
TFWA Cannes 2022: The Good And The Not So Good
Let me start by saying that there was far more good than bad this year. TFWA got the tone exactly right.…