Pernod Ricard
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Blog
Brown-Forman and Pernod Ricard: Is it Heritage United and Spirits Elevated? And Better For Whom?
Introduction by: Peter Marshall For years, a Pernod Ricard/Brown‑Forman merger has been the drinks industry’s favourite bar‑talk fantasy. Now both sides…
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Blog
Leadership, Diversity & Impact: The WiTR+ Way. Sarah Branquinho and Gerry Munday Interviewed.
Introduction by: Peter Marshall As travel retail reshapes itself in an increasingly digital world, one network is ensuring women remain…
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Blog
Absolut’s Cultural Drive Feels Hit And Miss. Will The Latest Andy Warhol Partnership Cut Through?
Introduction by: Peter Marshall There’s a compelling rediscovery story here. But is Absolut getting it right with its latest limited…
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Blog
Greenwashing In The Drinks Sector Opacity Of Drinks Sustainability By: Kristiane Sherry
Introduction by: Peter Marshall As we all know, environmental sustainability is the buzz phrase of the moment across the drinks…
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Blog
TFWA Cannes 2022: The Good And The Not So Good
Let me start by saying that there was far more good than bad this year. TFWA got the tone exactly right.…