China Trading Desk
-
Airports & Travel Retailers
Why Does Travel Retail Keep Meeting Chinese Travellers Too Late?
Introduction by: Peter Marshall Well, the headlines you read look reassuring enough: China handled 185 million cross-border movements in Q1…
-
Airports & Travel Retailers
The Chinese New Year Illusion: Crowded Terminals May Make Recovery Visible. They Do Not Make Conversion Automatic.
Introduction by: Peter Marshall Chinese New Year 2026 delivered the headline the industry wanted: Chinese travel is back, traffic is…
-
Airlines
The Rise of First-Time Chinese Travellers: Mirage, Momentum, or Missed Signal? By: Subramania Bhatt, Founder & CEO, China Trading Desk
Introduction by: Peter Marshall This image portrays today’s reality in Travel Retail. It’s the wait before the walk-in. She’s not…



