Pi Insight’s ShelfTrak Tool Has Radically Changed How Travel Retail Can Collaborate.
1 minute read
Introduction By: Peter Marshall
Hello and welcome to Travel Retail Touchdowns. This is the first of a series of videos produced by TRunblocked.com and Portland covering key subject areas – the reimagining of Travel Retail in store, how sustainability now matters and the advancement of usable tech.
We highlighted these topics because they are of real and increasing importance to the industry as it faces the challenge of increasingly discerning travellers who are turning away from Travel Retail. So what we are prioritising in these videos are success stories that are real and where, hopefully, many learnings can be found for the industry as a whole.
We start with a subject that is core to us all, or at least should be: data. As a business we are not well known for making the best use of data or for sharing it. We have always been behind the domestic market. But this has changed with Pi Insight and their ShelfTrak tool which has radically changed how this business can collaborate and, in the last 18 months, has effectively become the Travel Retail industry’s equivalent of Nielsen. I visited York recently to speak to the two principals of the company, Steve Hillam and Garry Stasiulevicuis.
