Keflavik Airport, Iceland: Where Local Focus Equals Retail Reimagined
Less than a minute
Introduction by: Peter Marshall
Hello and welcome back to our second video of Travel Retail Touchdowns, produced by TRunblocked.com and Portland. This feature covers ISAVIA’s story at Keflavik Airport in Iceland. And it’s not a normal story, because here the airport’s travel retail and food and beverage offer does not feature the usual suspects at all. Yes, of course it includes all the major categories, but what stands out at this airport that serves some 8 million passengers annually, is just how strong the local focus is. That has been core to the airport’s success.
Lewis Allen, Senior Director Portland, interviews Gunnhildur Vilbergsdottir, Commercial Manager, Retail and Food and Beverages on location.
