Ian Macleod Distillers: A New Chapter Starts.
William Ovens interviewed
Ian Macleod Distillers: A New Chapter Starts.
1 minute read
This is the second part to our location filming at the Edinburgh Gin Distillery and features William Ovens, Head of Global Travel Retail at Ian Macleod Distillers. In 10 minutes we cover the importance of this brand new distillery to the company, the recovering market from last year, the latest Edinburgh Gin success stories, the dynamic of flavoured gins, the importance of retailers being more selective within the category, major new listings, as well as highlight Ian Macleod’s new introductions for travel retail in the coming months.
“It’s a challenging market’, he says, “But we feel we’ve got, not just in Edinburgh Gin but in our other brands like Glengoyne, Tamdhu, Rosebank, Smokehead and King Robert, some attractive propositions that really stand out from the crowd. Propositions with integrity. The future looks bright”.
