KitKat Shifts Confectionery Into Formula 1 Top Gear At Istanbul Airport
Less than a minute
Introduction by: Peter Marshall
Yes, Formula 1 has come to Istanbul – courtesy of KitKat! Nestlé International Travel Retail, together with Gebr. Heinemann and Unifree Duty Free, opened its immersive KitKat “Break Zone” on July 3 at Istanbul Airport. Travellers can race a full F1 simulator before taking a break and then personalise their very own travel retail-exclusive KitKat Car Tin via on-site laser engraving. As you will see from the 2 minute video, this is the airport expression of KitKat’s three year global F1 partnership, and a working model of NITR’s A.C.T. strategy – turning confectionery from a grab-and-go afterthought into an experience-led category. I was on site at the launch to gather this exclusive video footage.
