Everything Is Coming Up Orange for Jägermeister. Stephanie Cleary, Marketing Director, Interviewed
1 minute read
Introduction by: Peter Marshall
Welcome to the Orange Era! The introduction of Jägermeister Orange is another important new chapter in Mast-Jägermeister’s remarkable company history. Together with the Teremana launch last year, both products serve to underpin Jägermeister’s credentials as a major lifestyle brand. In this exclusive video interview with Stephanie Cleary, we discuss the backstory to Orange as well as track the progress and success of Teremana to date in travel retail.
Whenever you think of orange, you might associate the colour with things that stimulate our energy – like creativity, success, freedom, expression, wonder. With emotions, orange can represent joy, enthusiasm, change, stimulation, happiness, fun or sunshine. This interview with Stephanie encapsulates all of the above. Her passion, her zest (I just had to get this word in somewhere!) for the launch of Jägermeister Orange is there for all to see in what is a thoroughly engaging and informative 10 minutes.
