Distinctively Davidoff: Jean-Christophe Hollay Interviewed.
1 minute read
Introduction by: Peter Marshall
Swiss precision and Caribbean passion are the hallmarks of the Davidoff difference. In this engrossing interview with Jean-Christophe Hollay, Head – Partner Markets & Duty Free EMEA/Americas, we cover key tobacco industry trends, learn how Davidoff has out-performed the category and hear why there is still so much untapped basket value from cigars.
Jean-Christophe firmly believes that Davidoff is a luxury brand and in the luxury business – that the brand and its humidors can be located in airport retail away from mainstream tobacco. And retailers are listening.
Our interview at TFWA Cannes was recorded on the same day as the global launch of Davidoff’s Voyager’s Selection – an exclusive collection specially curated for travel retail, with a specific cigar shape designed uniquely for the channel. It reflects Davidoff’s ambition to maintain its clear category leadership.
There is a real need to be bold, Jean-Christophe says, and next year will see the continued introduction of limited editions to travel retail, together with what the brand is creating with some airports and selected cruise lines – another strategic channel, where presence and market expansion can be achieved.
Exciting times ahead. Watch this space!
