“Bumpy Is The New Norm”: Rufus Parkinson On Why William Grant & Sons Are Doubling Down On Travel Retail.
Less than a minute
Introduction by: Peter Marshall
Rufus Parkinson returns to TRunblocked.com in inspired form, measured yet upbeat. The spirits market may be “bumpy”, but he sees regional green shoots. Our 20 minute interview covers a lot of ground: from The Balvenie’s Daniel Arsham partnership to Glenfiddich’s 19 Year Old Aston Martin F1 sequel, Hendrick’s new permanent platform, shop-in-shop expansion, premiumisation for The Famous Grouse, Monkey Shoulder’s Fred Again partnership, shelf clutter – “space must be earned” – and the private company advantage.
It’s as inclusive and definitive an interview as you can get.
