Beste Ermaner, VP Duty Free PMI, Philip Morris International, Interviewed
Less than a minute
Introduction by: Peter Marshall
So very pleased to feature the first recorded video interview that Beste Ermaner has given to the global travel retail business. It is as comprehensive as you would expect from Trunblocked.com, where Beste confirms that Philip Morris International are well on their way to delivering the company’s mission with their multi-category portfolio of smoke-free alternatives for adult smokers. Filmed on their boat in Cannes at TFWA, which housed an excellent presentation of IQOS, ZYN and VEEV, the interview is definitive and engaging in equal measure.
