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Introduction by: Peter Marshall

This is another striking video interview from our ‘Season of Spirits’ series to appear on Beam Suntory is a company that is displaying some real dynamism within global travel retail and next year heralds a whole series of new initiatives across their brands. In a first interview with Manuel Gonzalez at this year’s TFWA in Cannes, he outlines Beam Suntory’s strategy as well as covers other important industry issues such as market trends, sustainability and partnerships. It’s a must-watch video.



Peter Marshall

Founder: Arts
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