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Introduction by: Peter Marshall

No, this is not a collision course or confrontation, but a relevant, fast-moving and very punchy interview with one of the industry’s most highly regarded individuals. Sparks do fly. The interview starts by covering industry trends, the continued success story of Tito’s as it expands globally and why the brand is the USA’s favourite and best-selling vodka. We move on to discuss the apparent and continued Travel Retail industry fault line on gin and the underspacing of Vodka.

But perhaps the best part is reserved for John sharing his views on the role of TFWA and the lead it should be taking regarding the criteria for a tender for new, alternative locations to Cannes and Singapore, where the costs have, frankly, got seriously out of hand. He also strongly believes in the need for TFWA and the other industry associations to co-ordinate and develop an industry-wide Travel Retail digital tool for consumers. And then, of course, we have his own and his teams’ direct experiences of Cannes 2024 that are really quite revealing, too.

So, does he want to put his hat in the ring for TFWA’s Presidency? No way (his actual answer is a little stronger), but his perspective and recommendations on the future direction and actions of this industry’s important association are certainly worth your serious attention.

Peter Marshall

Founder: trunblocked.com/Marshall Arts
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