BAT: BUILDING BIG FOR A SMOKE-FREE WORLD IN TRAVEL RETAIL. ANDY HRSTIC, CLUSTER GM, GLOBAL TRAVEL RETAIL AND CHINA, INTERVIEWED.
Less than a minute
Introduction by: Peter Marshall
This is our first and exclusive interview with Andy. As you would expect, it’s pretty comprehensive, including his perspective of tobacco sector trends, BAT’s aim to generate 50% of its revenue from non-combustibles by 2035, the tobacco harm reduction narrative in global travel retail, the importance of digital pop-ups and activations, managing regulatory landscapes and the ‘must win’ airport and cruise locations over the next 24 months. And then, of course, there is the unique partnership with the Mclaren Formula 1 racing team.
It’s a very good interview indeed, well worth watching.
