Ashish Sagar, Revenue Growth Director, Global Travel Retail, Suntory Global Spirits, On Delivering Commercial Excellence.
1 minute read
Introduction by: Peter Marshall
This is a welcome, first interview with Ashish Sagar and it rounds off our Spirits Series for this week. The interview itself is not just about revenue optimisation within travel retail. It covers industry issues and trends and clearly reflects the thought leadership, long term thinking and deep understanding of the business that Suntory Global Spirits has. There is great clarity from Ashish as to what this industry needs to do to attract new customers and increase conversion.
It’s another very inclusive interview from TRunblocked.com. Here are some of the topics covered:
- The opportunities in GTR
- What incremental value do American whiskeys bring?
- Are consumers looking for whiskies to mix?
- What are the different purchase drivers across American, Japanese and Scotch whisky shoppers?
- How does Suntory Global Spirits plan for the lifespan of trends?
- How easy – or otherwise – is it to get retailers to ‘bet’ on emerging categories?
- Where can greater progress and collaboration be made with retailers?
- What can travel retail do better to meet today’s consumer needs?
