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Introduction by: Peter Marshall

In this second part of the interview with Ashish Gandham, Suntory Global Spirits’ Managing Director, we move into different territory:

* How does he think that Suntory Global Spirits can improve as a business?

* How ready are consumers in Travel Retail to discover more whisky brands, specifically world whisky brands?

* Does he think that Suntory Global Spirits are over-indexing in the gin category and, more broadly, is gin over-represented in GTR?

* The company has invested heavily in RTD brands and formats. Where are the opportunities that GTR is missing out on?

* Age statements seem to be making a return across Scotch whisky. Is this something Suntory Global Spirits is committed to?

All this and a lot more packed into a refreshingly transparent 14 minute video. Part 3 comes out on Friday.

 

Peter Marshall

Founder: trunblocked.com/Marshall Arts
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