As we head into the festive season, this is another cracker of an interview on Trunblocked.com. Ashish really knows the spirits business and this interview provides real perspective and insights into market trends as well as covering the major brand launches from Suntory Global Spirits in 2024.
So, from covering subjects ranging from the industry ‘whisky loch’ of unsold stock to where Ashish sees real growth opportunities, from Gen Z drinking habits to age statements, this interview positively bristles with thought leadership coupled with general optimism. And this is because this year has seen Suntory Global Spirits definitely ‘pushing the dial’, to use Ashish’s phrase, in so many ways. Two major launches with massive support in one year – the Kogei Collection and the Bowmore refresh are clear evidence of the company’s intentions to continue to pioneer products that will drive new consumers coming into the category.
But that’s only the starting point. In Part 2 tomorrow, Ashish reveals major plans for Makers Mark, Toki and Hibiki. We also talk about the growth in RTD’s and Suntory Global Spirits’ ‘Proof Positive’ sustainability agenda and actions across the brand portfolio.
Here’s Part 1:
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