Ibrahim Ibrahim Interviewed At ACI Europe Commercial And Retail Conference
1 minute read
Introduction by: Peter Marshall
“Do and learn, don’t wait and see. If you want to be 100% sure, you’ll be 100% late”. The keynote speaker at ACI Europe’s recent Commercial and Retail Conference, Ibrahim Ibrahim, Managing Director of Portland Design, did not hold back on conveying the new thinking needed to deal with today’s fast-moving retail environment.
“Innovation isn’t a thing you do, it’s the way you are”, he states. So, how can airports and travel retailers cultivate a new innovation culture and mindset effectively into their organisations? What role will technology play in airport retail spaces to support the new vision of experiential and data-driven environments? Do airports actually have the internal resource to develop the new concepts required to meet the new needs of today’s transumer (travelling consumer)? These and many other questions are all answered in a remarkable, thought-provoking and thoroughly enlightening interview.
