Chocolate Gifting Elevated. Anthon Berg’s Unique Rebrand To Its Iconic Hero Series Of Hand-Picked Chocolate Bottles With Indulgent Liquid Centres
1 minute read
Introduction by: Peter Marshall
Hands up, I must admit I am a serious fan of these chocolates. In this interview with leading Danish confectionery manufacturer Toms Group’s Tim Lund Sydtoft, Area Director, Travel Retail and Jens Egelund Jakobsen, International Marketing Manager, we deep dive into the art of gifting and the full rebrand of their Signature Collection hero product. It’s not just about the quality of the rebrand, but also about how the Anthon Berg portfolio is growing exponentially to meet consumer demand with the introduction of the exclusive Traveller’s Collection and Single Malts Collection.
As you will see from this engaging interview, the product range, with its new design, packaging and new sizes, provides eye-catching quality, is far more sustainable and recyclable – the original plastic outer ‘window’ has disappeared completely – and will doubtless match the increasing demands for gifting by travelling passengers looking for something special.
Chocolate Gifting Elevated? Absolutely.
