From Landlord to Commercial Partner. Morten Nielsen, CEO Commercial Data Insights (CDI), On The Data Layer Airports Have Been Missing.

Introduction by: Peter Marshall

In this exclusive video interview on TRunblocked.com, Morten Nielsen, Founder of CDI (Commercial Data Insights), explains how his fully automated revenue reporting platform moves transactional data from operators to airports for swift month-end closing and near real-time analysis. Invited into Copenhagen Airport to help them understand what was selling, where, when and how, he interviewed operators large and small and collected data in formats natural to them – rather than forcing them into a box. That approach turned a project into a unifying data platform. Commercial teams can now stop chasing and cleaning manual reports and start making data-driven decisions based on fresh and reliable insights.

Importantly, for airport Commercial Directors, the advantages are tangible: numbers they can trust without a second check, near real-time visibility of sales by category, unit and location, faster tenant and product mix decisions, and sharper tender and rent negotiations backed by evidence. Analysts are also freed to do what they do best: grow spend per passenger instead of arguing over spreadsheets. Morten argues that no single KPI rules, and that accurate data turns airport landlords into genuine commercial partners.

CDI’s platform is worthy of a serious look.