Koskenkorva Climate Action vodka should not need much introduction. It leads the spirits pack when it comes to sustainability. Yet this short video is not so much about the growing popularity of the brand, but what lies behind it. It defines what sustainability in the drinks sector should be all about.

Anora Group Plc’s Petra Grasbeck sets out the case for regenerative farming and acts as a torch bearer for this to be adopted by the wider spirits industry. The benefits are real and measurable – for people and planet. Given the climate change around us and the desperate need to cut emissions, there is absolutely no room for greenwashing – what the spirits industry needs to do now is to accelerate authentic sustainable actions.