1 minute read
Introduction by: Peter Marshall
L’Oréal Travel Retail Asia Pacific’s Lounge at the recent TFWA Singapore show was an absolute revelation. It was completely different to last year’s stand and reflected a highly creative and original approach to B2B meeting spaces. And, as you will see from the 90 second video, the emphasis is on space, comfort, ambience and experience. Yes, and a full house of the major brands, too – but represented in an altogether different way.
This was an area where brands, beauty and art morphed into one remarkable experience. The Fragrance Bar offered nothing less than a Taste Scent-sation. It worked in a stunning way. I hope this short video captures the essence of what the Lounge delivered. And next year’s Lounge? Who knows….