Tito’s Handmade Vodka Powers On In Travel Retail John McDonnell Interviewed
Introduction by: Peter Marshall
John McDonnell, Managing Director International of Tito’s Handmade Vodka is in the habit of giving sparkling interviews. This head to head session recorded on the first afternoon of a bustling TFWA in Cannes is absolutely no exception. It’s a very fast- paced, yet very inclusive 10 minutes, positively brimming with John’s refreshingly direct yet measured approach to all questions raised. These include why category buyers appear to be holding back in vodka space allocation, can vodka gain from the gin fall-out as that market matures, question marks over Euromonitor data and how do Tito’s sustainability actions quietly make significant impact and demonstrate genuine industry leadership.
And there’s more. We talk about how the brand has gained robust new listings by the recent appointment of new distributors in parts of Europe as well as take a look at the more irreverent side of this unique business by reviewing Martha Stewart’s Dry January campaign.
Hold onto your seats – it’s a great interview.
