Customers are shopping luxury brands. Full stop! For that reason, the priority for empowering brands needs to remain at the forefront of every idea that moves retail forward. Brands deserve centre stage to deliver customer excitement. The Purple Cow approach, borrowed from Seth Godin’s book, is a good reminder that only the remarkable is memorable.
The airport, retailer, brand and customer relationship is highly regulated, highly fragmented and highly interdependent. Strong fundamentals have charted an enviable growth trend over the years and Travel Retail has emerged as a darling among retail channels. Yet it is highly vulnerable.
About the Author
Heidi combines an analytical, practical and caring approach that is focused on connecting customers with brands that they love and in a way that digital can’t.
“We are in a season to change what we can no longer accept. The market has shifted and there really is no other choice than to boldly adapt. It is time for courage, for honesty, for collaboration and for accountability” .
SPARK has been named North America’s most professional and highest performing sales team by some of the most prominent brands. Heidi’s leadership style is founded on well informed context, courageous and creative collaborations, savvy programs, and genuine heart.