Mondelez International WTR’s Category Vision Unlocked
Introduction by: Peter Marshall
In this week’s www.trunblocked.com blog, we feature an in depth video interview with Beatriz de Otto. It not only provides a unique insight into Mondelez’s evolved category vision, it also presents examples of the company’s new executional approach. We get a deeper understanding of where gaps and opportunities remain within the confectionery category, the importance of sustainability to Mondelez as well as digitalisation and what the world of the metaverse may have to offer. You can see the real passion that Beatriz has for the business. It’s 15 minutes of well spent viewing time.
