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One barrel, 25 years in the making, 2500 bottles. Only a family-owned business like Jagermeister could deliver the 9556. This extraordinary, super premium product is the result of a random, unplanned, herbal experiment begun some 25 years ago. November 2 2023 was the global launch day and I was delighted to attend along with other global and Travel Retail media.
You’ve probably read a fair bit about this in the press already, but I wanted to provide you with a video that provides a different take of the day and gives you an alternative perspective of the unique story that is the 9556. If you have the opportunity, especially ahead of the holiday season, buy a bottle and enjoy!


Peter Marshall

Founder: Arts
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