”Disruptors have understood fundamentally that retail is polarising. On the one hand they have to deliver hyper-convenient, zero-touch, frictionless experiences, and on the other have to deliver immersive experiences around their brand and in-store retailing”.
In this 20 minute video, Ibrahim Ibrahim talks – fairly provocatively – about how the airport space and commercial business is facing serious disruption and how it can learn a great deal from┬áthe likes of Showfields, Gymshark, Amazon Go and Patagonia amongst others.
And there’s more, including a speculative, but well argued, new business model for airports where airlines are included.

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Travel Retail Unblocked

TRUNBLOCKED. A RELEVANT AND SOMETIMES IRREVERENT LOOK AT THE GLOBAL AIRPORT AND TRAVEL RETAIL INDUSTRY.

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