Can Airports Become True Brands? The Ibrahim Ibrahim Interviews Part 3
Introduction by: Peter Marshall
Part 3 of the Future Ready Retail interview series with Ibrahim Ibrahim deep dives into whether airports can morph into being genuine brands and what it will take to become so. Are they able to blend the physical and digital experience into one and build the human experience to deliver their own unique DNA? Can they ‘own’ their passengers in a more robust, emotive way than they do currently by developing branded ‘rituals’ that set them apart in order to better engage and increase their revenue base?
Importantly, are airports even capable of becoming places and spaces for serendipity experiences? This is where serendipity means wonderful surprise – the most powerful consumer emotion that is not price sensitive.
These are just a few of the questions asked and answered in another powerful and compelling interview session.
