ATU DUTY FREE’S OLD BAZAAR AT ISTANBUL AIRPORT: CREATING AN AUTHENTIC SPIRIT OF PLACE
When it comes to creating a truly memorable experience in the world of Travel Retail that provides a genuine sense and spirit of place, then few operators do it as well as ATU. The Old Bazaar at Istanbul Airport is a quite unique shopping experience for passengers, inspired by the magnificent Grand Bazaar, ranked by the Times magazine as the top tourist location in the world.
As you will see from the short 50 second video, the store’s architecture is standout, and passengers can immerse themselves in a wide selection of authentic, local products that reflect Turkish culture and taste in the best way possible – from foods to accessories, to handmade carpets and natural soaps. The shop creates a wonderful memory of the very best from Turkey and has greatly succeeded as a concept. The video tells the story.
