There is no going back. The old inflight commercial model for airlines doesn’t work anymore.
Expectations and customer behaviours have changed dramatically over the last months and have accelerated the need for digital transformation in the overall customer experience.
So, if the business of duty free sales on board is based on printing and handling thousands of catalogues, fixing a limited and mostly exchangeable product assortment with no flexible pricing for the next three months (based on assumptions), paying a minimum guarantee on something you can’t control (crew and airline marketing), and then dealing with the leftovers that haven’t sold, you have to ask: how on earth do you make money?!
On top of that, when you can compare prices from a duty free catalogue to e-commerce stores, it makes this old form of business even more questionable – when you can buy almost everything cheaper at any online store and get it delivered to your home.